Huckster: My Life as an Ad Man is a humorous account of Ron Elgin’s forty-year career in the intensely challenging, extraordinarily competitive, and sometimes insanely whacky advertising agency business.

“Despite the self-deprecating title, Ron Elgin knows how to sell advertisements and sell the reader on his hilarious and insightful stories. Buying this book is one of the best investments you can make for sheer reading entertainment, but if you’re interested in knowing what it takes to build a business, you’ll gain plenty of insights there as well.”

— Tyler R. Tichelaar, Ph.D., and Award-Winning Author of  Narrow Lives and The Best Place