About the Book

Huckster by Ron Elgin

Rather than write a “How to” book about the often insane business of advertising, Ron decided to give readers an insider’s perspective through a collection of hilarious stories such as his first “Mad Men” experience as an intern during a multi-Martini lunch, an employee bleeding profusely during a major presentation, a trip to the U.S.S.R. that almost ended with Ron being sent to a gulag, a prospective client who decided to breastfeed and change a newborn during a new business pitch, the many presentations that went south and the few that didn’t, or making some of the most incredible deals in advertising history.  Your view of his world will never be the same.

Join Ron as he shares his delightfully entertaining stories of going from a railway worker and gas station attendant in high school, lying his way into college, Army officer during the Viet Nam war, copywriter, agency exec to co-founder of an agency that grew to a quarter billion dollars of billings in partnership with long-time clients such as Holland America Line, Jansport, McDonald’s, Nordstrom and Ste. Michelle Wine Estates.

Ron’s philosophy of hiring people better than himself, allowing people the opportunity to fail, and his strong belief that the harder you work the luckier you get put his agency in the national limelight.  His four decades of business successes, failures, and experiences will instruct, educate, inform, and keep you laughing for hours.