“Huckster is a more engaging and entertaining representation of the ups and downs of our beloved business than the Mad Men writers could ever imagine. The italicized lessons that occur throughout the book will be helpful to anyone trying to make it, not only in advertising but in business and life in general.  I loved it!  All of it! ”

— Keith Reinhard, Chairman Emeritus, DDB Worldwide


“The antithesis of just about every book, TV show, miniseries, and movie you’ve ever experienced on the self-loathing advertising world, Huckster is fucking hilarious and brutally honest. Ron peels back all the pretentiousness and gives it to you with both barrels.”

— Joe McDonagh, Deputy Director Creative & Content,  Bill & Melinda Gates Foundation


“A fun and thought-provoking read, this book shares priceless and timeless lessons from a non-traditional and somewhat rebellious advertising and PR maestro.”

— Susan Friedmann, CSP, International Best-Selling Author of Riches in Niches: How to Make it BIG in a small Market


“I have known Ron for the past thirty-five-plus years, competing with him in the business world and serving with him on non-profit and corporate boards. I have grown to appreciate the intelligence, insight, and dry wit he brings to any situation. This book is a hilarious tale of a guy who set a goal and would not give up until he got there. His stories are real and filled with tips on successfully managing people, creative business and marketing ideas, and valuable life lessons written with the humor that is Ron’s trademark.”

— Ron Tarrant, Chairman, CEO and President of Flow International, retired and Chairman of Hart Crowser Inc.


“Great read. I laughed from start to finish while at the same time I gained some important insights into the art and science of delegation. Wonderfully humorous stories from a seriously successful ad man!”

— Earl Bell, Author of Winning in Baseball and Business


“Despite the self-deprecating title, Ron Elgin knows how to sell advertisements and sell the reader on his hilarious and insightful stories. Buying this book is one of the best investments you can make for sheer reading entertainment, but if you’re interested in knowing what it takes to build a business, you’ll gain plenty of insights there as well.”

— Tyler R. Tichelaar, Ph.D., and Award-Winning Author of  Narrow Lives and The Best Place